Mark Barber
Opinion
15 December 2022
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Radiocentre is encouraging media planners to progress beyond reach and frequency, and adopt a more sophisticated need-states-based approach to audio planning.
Opinion
14 July 2020
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If something is not looked at, then it cannot be seen. However, if something is not listened to, it will still be heard, writes Mark Barber, Radiocentre’s planning director.
